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Making Connections Between Trends

Laila Hussain | 03/26/2019

Scanning for Our Futures

As I write this, my team at Vision Foresight Strategy is engaged in FORESIGHT’s Futures Scan, in which we’re investigating the health and well-being landscape to illuminate trends (patterns of change over time) and emerging issues (weak signals of potential change) that could significantly impact the United States in the short term (~10 years) and long term (~50 years). Understanding these current and possible emerging trends—and other factors that could influence how those trends might bend or break—is important because it will give FORESIGHT building blocks with which to create scenarios describing alternative futures.

Brainstorming with Philanthropies

Recently, the FORESIGHT Implementation Team met with our philanthropic partners to discuss the Futures Scan. My futurist colleague Wendy Shultz opened the virtual session with an activity where we started with a blank timeline and gave everyone in the meeting the ability to concurrently add trends to it in real time. This brainstorming session resulted in this very rough draft of a Shared History Timeline (below). This exercise was useful not only for giving our partners more insight into the Futures Scan process, but also for illuminating that we have collectively experienced significant changes in health and well-being over the last 50 years or so. And, while there were a few “black swans” (events that were unpredictable or completely unexpected) the majority of the changes identified by FORESIGHT’s philanthropic partners were entirely predictable. In fact, a futurist engaging in scanning during that time would likely have identified some of those as trends or emerging issues. The timeline exercise helps explain the “how” behind  FORESIGHT’s Futures Scan, and what we’re looking for as we scan the environment.

Historical Analysis

A closer look at this timeline reveals how varied these trends can be, ranging from technological advances, to policy milestones, to cultural shifts, to major world events, and everything in between. And it illustrates the role of emerging issues: we can see things like AI emerging but not yet trending, and we can look back and recall that there was a time when some of the most currently impactful trends—such as wide adoption of the internet, or the complex factors that led to the 9/11 attacks—were still relatively unknown or fringe ideas with no certainty about whether they would develop into pivotal trends, simply fizzle out, or even bend in an entirely different direction.

The lines help make sense of the different elements of the timeline. The vertical red lines bookend major eras in trends—namely, in this case, the Civil Rights Movement and the “digital age” that came with mainstream computing, as well as the point where environmental values started to shift. The green text is associated with these major trend eras, as well. The horizontal green lines divide the timeline into rows, with world events in the bottom third, technology in the middle third, and health at the top. The diagonal red lines illustrate connections between trends, showing how they led to each other. For instance, the Flint lead crisis can be traced back to both housing discrimination (Flint is the most segregated city in the northern states) and the problems that sparked the environmental movement of the preceding decades.

Do you have a trend in mind you don’t see above, or insight to share about the trajectory of the trends our philanthropic partners brainstormed? Comment below, and connect with us using the hashtag #FutureForHealth on social media.

The world is changing fast. It’s time we design a future for health together.
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